Want to market your business in a fun and easy way?
Try these promos.
Publicize your business by putting it on pencils, bookmarks, pens, magnets, caps, tee shirts and hundreds of other products which will help get the word out about your new business. These promos are very effective. Give them to your friends, doctor, dentist, child's teacher or whomever you come in contact with during your daily travels.
The Lillian Vernon catalog (1.800.545.5426 or email: www.lillianvernon.com) has 40 personalized pencils for $9.98. Need more? 40 extra pencils cost $7.98. Buy five sets get one free.
You can buy a package of three white tee shirts at Wal-Mart for $7.98 and hand stencil the name of your business with logo on the shirt or buy some tee shirt transfers at Staples, print your URL or business on transfer sheet, then iron on transfer to tee shirt. Cost of stencils & pens are about $10.00 and can be reused. Transfers are about $1.00/transfer and there are 25 per box. The possibilities are endless.
I wore a tee shirt with my URL on it, just for the fun of it, when I went to the grocery store, post office, bookstore, and department store; you know, one of those days dedicated to zipping around town to pick up this, that, and the other thing. When people asked about www.pamelabeers.com on the front of my shirt, I was all too happy to explain the writing services I provided, leaving them with a business card and a personalized pencil with my URL on it.
Within two weeks, I started generating over $1000 worth of business. I was pleasantly surprised; never thinking the tee shirt trick would be that successful. At this point in time, a portion of my business continues to come from promo advertising, but the remainder comes from public speaking, networking and referrals.
As you know, It is important to get out there and generate interest, which will generate questions, which will generate business. For a few dollars you can advertise your business and get surprising results.
Article Source: http://EzineArticles.com/?expert=Pamela_Beers
7/18/08
Retail Jokes
A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming "Best Deals."
Not long after that, he was horrified to find yet another competitor move in next door, on the other side if his store. It's large sign was even more disturbing—"Lowest Prices."
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door.
It read,"Main Entrance!"
hahahahahahahahahaha........................
source:
http://www.marketingideashop.com/marketing_jokes.htm
Not long after that, he was horrified to find yet another competitor move in next door, on the other side if his store. It's large sign was even more disturbing—"Lowest Prices."
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door.
It read,"Main Entrance!"
hahahahahahahahahaha........................
source:
http://www.marketingideashop.com/marketing_jokes.htm
The Difference Between Optimism, Pessimism & Marketing
The Optimist says, "The glass is half full.
"The Pessimist says, "The glass is half empty."
The Marketing Consultant says, "Your glass needs re-sizing."
hehehehehehehe.........
source:
http://www.marketingideashop.com/marketing_jokes.htm
"The Pessimist says, "The glass is half empty."
The Marketing Consultant says, "Your glass needs re-sizing."
hehehehehehehe.........
source:
http://www.marketingideashop.com/marketing_jokes.htm
7/17/08
The Best Kept Secret of Successful Differentiation
A successful differentiation is not imitated by your competitors, even though it brings you unmistakable success with consumers. It seems impossible,isn't it? Not quite so.
I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.
"Core Benefits" are the benefits that the consumer already expects to receive from a product like yours. This is the list of "what's important to the consumer" in your product or service category. "Core Benefits" are more than the essential product benefits. The core benefits of today's cellular phones include much more than the possibility of conducting a conversation while you're in motion. Everything that the consumer has already come to expect from the product is included in the core benefits.
These are the benefits that all of your competitors offer, because they compose the essence of the product and it is impossible to compete in the market without them.That is precisely the reason why if you really invest your efforts and are truly brilliant and make a major break-through in improving core benefits - do you know what will happen?
They'll imitate you as fast as possible. That's what will happen. You must understand: in that case, your competitors can't allow themselves not to imitate you. You'd do exactly the same thing.
Many companies have learned this the hard way. Volvo, for example, created its brand around a central core benefit: safety. They did everything humanly possible! They invested limitlessly! And they succeeded! They especially succeeded in convincing their competitors that it is very important to invest in safety. Today, no one will tell you (except for a few out-of-date marketers) that safety is Volvo's differentiation.
In order to create a differentiation that won't be imitated, you have to think beyond the core benefits that are (already or even just in potential) considered important in your market.
Think about "what's important to the consumer" in other product or service categories that you can be the first (or better yet: the only) one to supply in yours. It works time after time.
The companies that have succeeded in maintaining their differentiation over the years and weren't imitated even though they were making tremendous profits are those that innovated in qualities beyond the core benefits of their market. The farther you look, the more successful you can become.What are they waiting for?
Let's look at some examples of off-core differentiation.
Swatch decided to treat the watch face and band as a design area. What does this have to do with the core benefit of a watch? (Nothing) Exactly!
So no one has imitated them. Not really.
Grey Goose vodka is the only vodka produced in France. This differentiation is so way-out of the core benefits of the vodka industry! No vodka connoisseur in his right mind would imitate that.
What about The Body Shop? There's no place for another cosmetics chain that actively fights against animal experiments, for the environment and for the needy wherever they are. No one even thinks about imitating them.
The mob and the mobile, sometimes an off-core differentiation can become eventually a core benefit.
This happened to Nokia. It happens when the differentiation is not really off-core but is actually based on a deep insight into the direction that the market is going and of consumers' future needs. Nokia took the global market with a seemingly off-core strategy.
While Motorola was busy developing better and better mobile phones, Nokia predicted that mobile phones were going to be a popular product. When people will start carrying their cell phone around with them as they go about their everyday life, it will become an apparel item, a fashion statement. And thus the idea that helped turn Nokia into the world leader was born - the idea of the exchangeable panels that let you match the phone to your clothes.
It didn't seem like a core benefit of the category back then. Totally not connected to what a mobile phone is supposed to do.But when the technology of most mobile phone manufacturers became similar, they began to compete over design.
Samsung, Sony Ericsson and yes, even Motorola, started to beat Nokia, using its own weapon. As I am writing, Nokia's share of the market is still double that of Motorola's (do you realize what a lead Nokia was able to open?).
But Nokia has lost its differentiation.
You may say that only a few companies have become leaders by means of an off-core differentiation. Let's not argue what is many and what is a few. By the way, most companies never become leaders, nor need they become. However, if you are in a competitive market and trying to make a living, an off-core strategy is the best chance you have to give a group of consumers a good reason to devotedly prefer you and even create a private monopoly for you.
Open a window, I'm not trying to argue that differentiation within the core benefits is a bad idea, if you can do it. It opens a window of opportunity for you, until they start to imitate you.
For a man like Michael Dell, that was enough to become a billionaire. Dell changed the way in which personal computers are sold. Michael Dell understood that from the moment that personal computers became standardized (thanks to the IBM clones on the one hand and to the foresight of Microsoft in the 1980's, on the other hand) - people would buy them over the phone and later, over the internet.
Dell also understood that since personal computer components are standardized anyway, you can put them together to suit each user's needs. That wasn't an Off-Core Differentiation. Dell simply saw where the trends are leading to. Today, everyone sells computers this way, but the period of time in which he had this shining differentiation made him one of the richest people on the planet.
by: Dan Herman
I am about to reveal to you the unexpectedly simple and wonderful secret of successful differentiation: you must think beyond the core benefits of your product category. Think: Off-Core Differentiation.
"Core Benefits" are the benefits that the consumer already expects to receive from a product like yours. This is the list of "what's important to the consumer" in your product or service category. "Core Benefits" are more than the essential product benefits. The core benefits of today's cellular phones include much more than the possibility of conducting a conversation while you're in motion. Everything that the consumer has already come to expect from the product is included in the core benefits.
These are the benefits that all of your competitors offer, because they compose the essence of the product and it is impossible to compete in the market without them.That is precisely the reason why if you really invest your efforts and are truly brilliant and make a major break-through in improving core benefits - do you know what will happen?
They'll imitate you as fast as possible. That's what will happen. You must understand: in that case, your competitors can't allow themselves not to imitate you. You'd do exactly the same thing.
Many companies have learned this the hard way. Volvo, for example, created its brand around a central core benefit: safety. They did everything humanly possible! They invested limitlessly! And they succeeded! They especially succeeded in convincing their competitors that it is very important to invest in safety. Today, no one will tell you (except for a few out-of-date marketers) that safety is Volvo's differentiation.
In order to create a differentiation that won't be imitated, you have to think beyond the core benefits that are (already or even just in potential) considered important in your market.
Think about "what's important to the consumer" in other product or service categories that you can be the first (or better yet: the only) one to supply in yours. It works time after time.
The companies that have succeeded in maintaining their differentiation over the years and weren't imitated even though they were making tremendous profits are those that innovated in qualities beyond the core benefits of their market. The farther you look, the more successful you can become.What are they waiting for?
Let's look at some examples of off-core differentiation.
Swatch decided to treat the watch face and band as a design area. What does this have to do with the core benefit of a watch? (Nothing) Exactly!
So no one has imitated them. Not really.
Grey Goose vodka is the only vodka produced in France. This differentiation is so way-out of the core benefits of the vodka industry! No vodka connoisseur in his right mind would imitate that.
What about The Body Shop? There's no place for another cosmetics chain that actively fights against animal experiments, for the environment and for the needy wherever they are. No one even thinks about imitating them.
The mob and the mobile, sometimes an off-core differentiation can become eventually a core benefit.
This happened to Nokia. It happens when the differentiation is not really off-core but is actually based on a deep insight into the direction that the market is going and of consumers' future needs. Nokia took the global market with a seemingly off-core strategy.
While Motorola was busy developing better and better mobile phones, Nokia predicted that mobile phones were going to be a popular product. When people will start carrying their cell phone around with them as they go about their everyday life, it will become an apparel item, a fashion statement. And thus the idea that helped turn Nokia into the world leader was born - the idea of the exchangeable panels that let you match the phone to your clothes.
It didn't seem like a core benefit of the category back then. Totally not connected to what a mobile phone is supposed to do.But when the technology of most mobile phone manufacturers became similar, they began to compete over design.
Samsung, Sony Ericsson and yes, even Motorola, started to beat Nokia, using its own weapon. As I am writing, Nokia's share of the market is still double that of Motorola's (do you realize what a lead Nokia was able to open?).
But Nokia has lost its differentiation.
You may say that only a few companies have become leaders by means of an off-core differentiation. Let's not argue what is many and what is a few. By the way, most companies never become leaders, nor need they become. However, if you are in a competitive market and trying to make a living, an off-core strategy is the best chance you have to give a group of consumers a good reason to devotedly prefer you and even create a private monopoly for you.
Open a window, I'm not trying to argue that differentiation within the core benefits is a bad idea, if you can do it. It opens a window of opportunity for you, until they start to imitate you.
For a man like Michael Dell, that was enough to become a billionaire. Dell changed the way in which personal computers are sold. Michael Dell understood that from the moment that personal computers became standardized (thanks to the IBM clones on the one hand and to the foresight of Microsoft in the 1980's, on the other hand) - people would buy them over the phone and later, over the internet.
Dell also understood that since personal computer components are standardized anyway, you can put them together to suit each user's needs. That wasn't an Off-Core Differentiation. Dell simply saw where the trends are leading to. Today, everyone sells computers this way, but the period of time in which he had this shining differentiation made him one of the richest people on the planet.
by: Dan Herman
7/16/08
e Marketing Strategy 7 Dimensions to Consider the e Marketing Mix
What is e-Marketing?
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the Internet in the early 90's.
The frenzy around these new marketing techniques created by e-tailors and supported by the Internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the Internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the Internet with the purpose of finding, attracting, winning and retaining customers.
e-Marketing Strategy
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P's (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix.
Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.
These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.
1. Personalization
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.
For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.
Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.
2. Privacy
Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.
This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.
Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.
3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.
We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.
For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.
As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.
4. Community
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the Internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.
The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.
The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.
Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.
5. Site
We have seen and agreed that e-Marketing interactions take place on a digital media – the Internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.
Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.
This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.
6. Security
The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through Internet channels.
What we need to keep in mind as marketers are the following two issues on security:
security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;
security of data collected and stored, about our customers and visitors.
A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.
7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the latest Internet technologies and applications so that he can fully exploit them.
To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.
Author:Otilia Otlacan
A young Marketing certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.
www.TeaWithEdge.com
e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the Internet in the early 90's.
The frenzy around these new marketing techniques created by e-tailors and supported by the Internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).
There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the Internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the Internet with the purpose of finding, attracting, winning and retaining customers.
e-Marketing Strategy
The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P's (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P's (People – Processes – Proof) and you got the whole extended Marketing mix.
Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P's) is built around the concept of "transactional" and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.
These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P's) and upon each other.
1. Personalization
The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.
For example, a cookie strategically placed on the website visitor's computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer's experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.
Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.
2. Privacy
Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.
This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.
Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.
3. Customer Service
Customer service is one of the necessary and required activities among the support functions needed in transactional situations.
We will connect the apparition of the customer service processes to the inclusion of the "time" parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.
For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.
As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P's, hence its moderating character.
4. Community
We can all agree that e-Marketing is conditioned by the existence of this impressive network that the Internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a "community" and we will soon see why it is of absolute importance to participate, to be part of a community.
The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.
The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.
Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.
5. Site
We have seen and agreed that e-Marketing interactions take place on a digital media – the Internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.
Such a location is what we call a "site", which is the most widespread name for it. It is now the time to mention that the "website" is merely a form of a "site" and should not be mistaken or seen as synonyms. The "site" can take other forms too, such as a Palm Pilot or any other handheld device, for example.
This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.
6. Security
The "security" function emerged as an essential function of e-Marketing once transactions began to be performed through Internet channels.
What we need to keep in mind as marketers are the following two issues on security:
security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;
security of data collected and stored, about our customers and visitors.
A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company's IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.
7. Sales Promotion
At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.
This function counts on the marketer's ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.
On the other hand, the marketer needs to continuously keep up with the latest Internet technologies and applications so that he can fully exploit them.
To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.
Author:Otilia Otlacan
A young Marketing certified professional with expertise in e-Marketing and e-Business, currently working as independent consultant and e-publisher. She developed and teach her own online course in "Principles of e-Marketing" and is also a volunteer Economics teacher.
www.TeaWithEdge.com
Internet Based Affiliate Marketing
How to Set Yourself Apart From Your Competitors
Internet based affiliate marketing industry has grown significantly over the years. It believes to be one of the best and easiest ways to earn money online. The concept of affiliate marketing bases largely on revenue sharing and commission-based payment schemes. Many people attracted to this business, which means more competitors for you. In most cases, you and your competitors will promote the exact same program, in the same exact zone, or even the exact same websites. In this very competitive industry, there are some aspects to consider setting yourself apart from other affiliates. Have your own website. If you are serious about your business, it is very essential to have your own website. Your website will act as your showroom where you display your products or services. Your potential customers will visit your website to learn about your products or services. If they found what you are looking for, they will then make the purchase. Write your own ads When you join an affiliate program, many times the merchant will provide you with some ads to promote. However, these kind of generic ads are not too effective. People usually just ignore the same ads they saw repeatedly. By writing your own ads, you can tailor your ads to encourage people read your ads and be curious to click through your website. Have your own product. Once your website is running, it's important to have some products that your customers can't find at other affiliate's sites. The best way to keep your customers come to your site is by having your own products or services. Build strong relationship with your customers. To fully answer the query of your potential customers, it is best if you buy and try the product yourself. You will be able to share your personal experience with the product to your customers. Build your credibility. It is important to be honest to your customers. If you find out the program you are promoting is a fraud, stop promoting it and inform your customers about it. You will gain trust from your customers. Admitting your mistakes also will increase your customer's confidence in you. Focus on one niche market. So many products or services on the market you can promote. However, it is not a good idea to promote everything you find. It is better to focus on one market and promote products that the market would want, which called niche marketing. Internet based affiliate marketing is a huge business that continue to grow. It is likely that the industry can potentially become a profitable way to earn income. However, it will not happen over night. Like everything else in life, you are going to put a lot of hard work to make it a success. Be ahead of the pack with Internet based affiliate marketing program that works at: http://www.plug-in-4-profit.com
Article Source: http://EzineArticles.com/?expert=Lily_Boynton
Internet based affiliate marketing industry has grown significantly over the years. It believes to be one of the best and easiest ways to earn money online. The concept of affiliate marketing bases largely on revenue sharing and commission-based payment schemes. Many people attracted to this business, which means more competitors for you. In most cases, you and your competitors will promote the exact same program, in the same exact zone, or even the exact same websites. In this very competitive industry, there are some aspects to consider setting yourself apart from other affiliates. Have your own website. If you are serious about your business, it is very essential to have your own website. Your website will act as your showroom where you display your products or services. Your potential customers will visit your website to learn about your products or services. If they found what you are looking for, they will then make the purchase. Write your own ads When you join an affiliate program, many times the merchant will provide you with some ads to promote. However, these kind of generic ads are not too effective. People usually just ignore the same ads they saw repeatedly. By writing your own ads, you can tailor your ads to encourage people read your ads and be curious to click through your website. Have your own product. Once your website is running, it's important to have some products that your customers can't find at other affiliate's sites. The best way to keep your customers come to your site is by having your own products or services. Build strong relationship with your customers. To fully answer the query of your potential customers, it is best if you buy and try the product yourself. You will be able to share your personal experience with the product to your customers. Build your credibility. It is important to be honest to your customers. If you find out the program you are promoting is a fraud, stop promoting it and inform your customers about it. You will gain trust from your customers. Admitting your mistakes also will increase your customer's confidence in you. Focus on one niche market. So many products or services on the market you can promote. However, it is not a good idea to promote everything you find. It is better to focus on one market and promote products that the market would want, which called niche marketing. Internet based affiliate marketing is a huge business that continue to grow. It is likely that the industry can potentially become a profitable way to earn income. However, it will not happen over night. Like everything else in life, you are going to put a lot of hard work to make it a success. Be ahead of the pack with Internet based affiliate marketing program that works at: http://www.plug-in-4-profit.com
Article Source: http://EzineArticles.com/?expert=Lily_Boynton
Subscribe to:
Posts (Atom)
Posts
