Nowadays so many product/service using brand activation or event/exhibition for promotion.Most of them trying so hard to closed to their consumer, have direct contact and giving the unforgettable experience to them and yet doing direct selling at the event location. But most of them offering the same ways to offer/promote their product.
If all product deliver the same offer, consumer will be bored. Yes, definitely! They even can memorize the offer and predict the sales staff next moves. Many companies also uses the similar concept for promotion without putting differentiation or unique selling point.
Product/services doing exhibition in mall,store and supermarket are common scene...nothing unusual. The difference is now they (sales/promotion staff) tend to be more persistent, sometimes forcing. Sales/promotion staffs use tricky approach, offer free gift as a bait, and even surround passing by people and forced them to give attention to the exhibition booth/store or buy the product.
If all product deliver the same offer, consumer will be bored. Yes, definitely! They even can memorize the offer and predict the sales staff next moves. Many companies also uses the similar concept for promotion without putting differentiation or unique selling point.
Product/services doing exhibition in mall,store and supermarket are common scene...nothing unusual. The difference is now they (sales/promotion staff) tend to be more persistent, sometimes forcing. Sales/promotion staffs use tricky approach, offer free gift as a bait, and even surround passing by people and forced them to give attention to the exhibition booth/store or buy the product.
One of the trick is distributing free gift or 'tricky' offer to make you pay attention to them and voila!....you 'll be hypnotized by their sales talk or bombarded with various offer and they won't take "no" as an answer.
Is that the right way to do promotion? Or isn't there any other way to sell product/services?
Lots of people feel intimidated by this kind of promotion and they will avoid exhibition area, counters and promotion staffs. They afraid to turn their head and pay even a small attention to them as they don't like being pushed to buy
This kind of hard selling type of promotion are commonly used by credit card, cosmetic, fragrance, house hold appliances etc. With the decreasing buying power caused by gasoline price, many 'desperate' companies are forced to do that kind of selling techniques.
Lots of people feel intimidated by this kind of promotion and they will avoid exhibition area, counters and promotion staffs. They afraid to turn their head and pay even a small attention to them as they don't like being pushed to buy
This kind of hard selling type of promotion are commonly used by credit card, cosmetic, fragrance, house hold appliances etc. With the decreasing buying power caused by gasoline price, many 'desperate' companies are forced to do that kind of selling techniques.
This promotion/selling technique targeted to all segment of consumer and sometimes carry-out in upper class mall/store. If it become common, it will lower and damage the brand image. It will also damage the image of marketing communication.
What do you think??
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