You might be a marketer if...
??
...you refer to dating as test marketing
hahahahahaha.......
Try This...
While sitting at your desk, make clockwise circles with your right foot. While doing this, draw the number "6" in the air with your right hand. What direction is your foot going now?
Marketing moral: Focus, focus, focus!
hahahahahaha.....
source: http://www.marketingideashop.com
8/26/08
Why Low Prices Drive Customers Away - (in the perspective of fun marketing)
When you raise the price of something, the demand for it goes down right? Not always. There are a few important exceptions to this rule that you should know about. In fact, sometimes raising the price can actually increase your sales volume.Have you ever gone looking for something you don’t know a lot about? Things like a computer, a portable music player, or an appliance. You know what they do, but you know deep inside that you couldn’t spot a good one from a bad one on your own. What do you do? Well I tend to go out and find a range of products with a range of prices. Even if I’m looking for something basic I usually don’t buy the one that’s the cheapest. Why? Because I wonder what’s wrong with it that they can sell it cheaper than all the other kinds.There’s a perception that the lowest price equals the lowest quality, and we don’t want to get stuck with the worst product or service available. So what do we do? We buy something in the middle of the price range because it makes us feel more secure. The fact is there may be nothing wrong with the least expensive alternative except that it’s priced wrong.Here's a business management tip for you. If you are the lowest cost provider in your market, try bumping your prices up above your least expensive competition and see what happens. In some cases you will see increased sales volume just because you are no longer perceived as the lowest quality solution. In most cases you need to maintain a good price, but the lowest price is not always the best.So somewhere in the middle is often a good pricing strategy, but there is one category in which the highest prices actually attract customers. This exception to the normal supply demand dynamic is luxury items. There are certain items that people buy for the prestige. Things like a luxury car or a yacht fall into this category. So do some types of stereo equipment or vacations. People buy them because they are expensive, not in spite of the fact they are expensive.In the case of luxury items a price drop can actually reduce demand. What's the point of owning a BMW if everyone can afford one? BMW are high quality cars, no doubt about it, but they are also attractive because not everyone can afford one. When you drive up in one, people say "wow, is that what you drive? You must be doing very well". We like that.In the case of high end luxury items you need to remember that you are selling to people's egos, not to the logical side of their brains. A major part of the attraction is having something that not everyone can have. That's part of what makes it special. The more affordable it is the less prestige goes along with owning it.So the next time you have the urge to lower your prices to undercut the competition think carefully about whether or not that's really the right thing to do. In some cases lowering the price can drive people away from your products and services instead of attracting them to you.
by: Daryl Cowie
by: Daryl Cowie
8/7/08
What Is A Search Engine Marketing Company?
Today, when it comes to popularizing a brand around the globe, Internet marketing is what every business owner seeks for leaving behind the traditional methods of marketing like advertisements and promotional methods. With Internet marketing, a business owner can do an online promotion of its products or services on a wider scale by reaching out to both the local and international markets.
Online marketing means popularizing one’s brand on the World Wide Web; however, this process is not an easy task with so many competitors standing on the same platform. Behind this popularity there is no one technique that works, rather it is a gradual process and combination of various SEM techniques. So, in order to enjoy the results of a successful business through online marketing, there is a need to hire a professional search engine company.
One of the most important requirements of an online business is to develop a website. A well structured website is crucial for any online business as it is a representation of the company. It is the website which helps a visitor to make an impression about your company, and an effective and attractive website can entice the visitor to transform into a customer. Not only a good website plays its role in SEM, it also needs to be search engine optimized so that it can be seen by the target market. Search engine optimization includes processes like SEO copywriting, web designing, programming effective coding and link development. These are among the major services of SEO which helps to improve the visibility in the search engine results. The SEO copywriting requires the making of targeted keywords that are commonly put in search engines. In order to find out the targeted keywords, it requires a lot of research, which an SEM company does on its own part. A search engine marketing company knows all the SEO techniques that would help to develop a website and improve the search engine ranking of a website.
A search engine marketing company also offers the services of creating an easily navigable and customer friendly site that would make your target audience glued to your site.Another most common SEM (search engine marketing) advertising service is Pay-per-click advertising. It is among the most successful advertising techniques in which your ad gets displayed whenever any visitor puts in keywords related to your nature of business in order to seek out information. With your ad reflected on the web page, you become the focus of your target market. A SEM company offers you pay-per-click advertising and helps by finding the most relevant and used keywords for your website.PFI or pay-for-inclusion services are also offered by a search engine marketing company. With the use of this service, you can make the URL of your site or the web pages get crawled by a search engine spider on a regular basis.No doubt, the services of a search engine marketing company can definitely guide you to phenomenal growth of your company’s business online, thereby making your brand successful on the online front.
by: Derek Rogers
Online marketing means popularizing one’s brand on the World Wide Web; however, this process is not an easy task with so many competitors standing on the same platform. Behind this popularity there is no one technique that works, rather it is a gradual process and combination of various SEM techniques. So, in order to enjoy the results of a successful business through online marketing, there is a need to hire a professional search engine company.
One of the most important requirements of an online business is to develop a website. A well structured website is crucial for any online business as it is a representation of the company. It is the website which helps a visitor to make an impression about your company, and an effective and attractive website can entice the visitor to transform into a customer. Not only a good website plays its role in SEM, it also needs to be search engine optimized so that it can be seen by the target market. Search engine optimization includes processes like SEO copywriting, web designing, programming effective coding and link development. These are among the major services of SEO which helps to improve the visibility in the search engine results. The SEO copywriting requires the making of targeted keywords that are commonly put in search engines. In order to find out the targeted keywords, it requires a lot of research, which an SEM company does on its own part. A search engine marketing company knows all the SEO techniques that would help to develop a website and improve the search engine ranking of a website.
A search engine marketing company also offers the services of creating an easily navigable and customer friendly site that would make your target audience glued to your site.Another most common SEM (search engine marketing) advertising service is Pay-per-click advertising. It is among the most successful advertising techniques in which your ad gets displayed whenever any visitor puts in keywords related to your nature of business in order to seek out information. With your ad reflected on the web page, you become the focus of your target market. A SEM company offers you pay-per-click advertising and helps by finding the most relevant and used keywords for your website.PFI or pay-for-inclusion services are also offered by a search engine marketing company. With the use of this service, you can make the URL of your site or the web pages get crawled by a search engine spider on a regular basis.No doubt, the services of a search engine marketing company can definitely guide you to phenomenal growth of your company’s business online, thereby making your brand successful on the online front.
by: Derek Rogers
It's Rough Out There
Two women were shopping. When they started to discuss their home lives, one said, "Seems like all John and I do anymore is fight. I've been so upset I've lost 20 pounds."
"Why don't you just leave him then?" asked her friend
"Oh! Not yet." the first replied, "I'd like to lose at least another fifteen pounds first."
Marketing moral: Ya gotta have a goal!
http://www.marketingideashop.com/marketing_jokes.htm
"Why don't you just leave him then?" asked her friend
"Oh! Not yet." the first replied, "I'd like to lose at least another fifteen pounds first."
Marketing moral: Ya gotta have a goal!
http://www.marketingideashop.com/marketing_jokes.htm
7/21/08
Do You Want To Have Fun Marketing - Try This!
Want to market your business in a fun and easy way?
Try these promos.
Publicize your business by putting it on pencils, bookmarks, pens, magnets, caps, tee shirts and hundreds of other products which will help get the word out about your new business. These promos are very effective. Give them to your friends, doctor, dentist, child's teacher or whomever you come in contact with during your daily travels.
The Lillian Vernon catalog (1.800.545.5426 or email: www.lillianvernon.com) has 40 personalized pencils for $9.98. Need more? 40 extra pencils cost $7.98. Buy five sets get one free.
You can buy a package of three white tee shirts at Wal-Mart for $7.98 and hand stencil the name of your business with logo on the shirt or buy some tee shirt transfers at Staples, print your URL or business on transfer sheet, then iron on transfer to tee shirt. Cost of stencils & pens are about $10.00 and can be reused. Transfers are about $1.00/transfer and there are 25 per box. The possibilities are endless.
I wore a tee shirt with my URL on it, just for the fun of it, when I went to the grocery store, post office, bookstore, and department store; you know, one of those days dedicated to zipping around town to pick up this, that, and the other thing. When people asked about www.pamelabeers.com on the front of my shirt, I was all too happy to explain the writing services I provided, leaving them with a business card and a personalized pencil with my URL on it.
Within two weeks, I started generating over $1000 worth of business. I was pleasantly surprised; never thinking the tee shirt trick would be that successful. At this point in time, a portion of my business continues to come from promo advertising, but the remainder comes from public speaking, networking and referrals.
As you know, It is important to get out there and generate interest, which will generate questions, which will generate business. For a few dollars you can advertise your business and get surprising results.
Article Source: http://EzineArticles.com/?expert=Pamela_Beers
Try these promos.
Publicize your business by putting it on pencils, bookmarks, pens, magnets, caps, tee shirts and hundreds of other products which will help get the word out about your new business. These promos are very effective. Give them to your friends, doctor, dentist, child's teacher or whomever you come in contact with during your daily travels.
The Lillian Vernon catalog (1.800.545.5426 or email: www.lillianvernon.com) has 40 personalized pencils for $9.98. Need more? 40 extra pencils cost $7.98. Buy five sets get one free.
You can buy a package of three white tee shirts at Wal-Mart for $7.98 and hand stencil the name of your business with logo on the shirt or buy some tee shirt transfers at Staples, print your URL or business on transfer sheet, then iron on transfer to tee shirt. Cost of stencils & pens are about $10.00 and can be reused. Transfers are about $1.00/transfer and there are 25 per box. The possibilities are endless.
I wore a tee shirt with my URL on it, just for the fun of it, when I went to the grocery store, post office, bookstore, and department store; you know, one of those days dedicated to zipping around town to pick up this, that, and the other thing. When people asked about www.pamelabeers.com on the front of my shirt, I was all too happy to explain the writing services I provided, leaving them with a business card and a personalized pencil with my URL on it.
Within two weeks, I started generating over $1000 worth of business. I was pleasantly surprised; never thinking the tee shirt trick would be that successful. At this point in time, a portion of my business continues to come from promo advertising, but the remainder comes from public speaking, networking and referrals.
As you know, It is important to get out there and generate interest, which will generate questions, which will generate business. For a few dollars you can advertise your business and get surprising results.
Article Source: http://EzineArticles.com/?expert=Pamela_Beers
7/18/08
Retail Jokes
A retailer was dismayed when a competitor selling the same type of product opened next-door to him, displaying a large sign proclaiming "Best Deals."
Not long after that, he was horrified to find yet another competitor move in next door, on the other side if his store. It's large sign was even more disturbing—"Lowest Prices."
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door.
It read,"Main Entrance!"
hahahahahahahahahaha........................
source:
http://www.marketingideashop.com/marketing_jokes.htm
Not long after that, he was horrified to find yet another competitor move in next door, on the other side if his store. It's large sign was even more disturbing—"Lowest Prices."
After his initial panic, and concern that he would be driven out of business, he looked for a way to turn the situation to his marketing advantage. Finally, an idea came to him. Next day, he proudly unveiled a new and huge sign over his front door.
It read,"Main Entrance!"
hahahahahahahahahaha........................
source:
http://www.marketingideashop.com/marketing_jokes.htm
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